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Alexander Wang Poptivism Collaboration with (RED)

 

 
 
 
 
 

50% of every sale goes to (RED)

50% of every sale goes to (RED)

 
 

THE POPTIVIST

Alexander Wang is a New York-based fashion house pushing the boundaries of everyday luxury and reinventing design in today’s tech-focused environment. Wang is renowned for his irreverent approach of perpetually evolving and re-contextualizing the urban uniform. In Fall 2018, Alexander Wang released an evolved logo and brand identity - a strong lowercase sans serif typeface with bold optimism. The Alexander Wang brand is represented globally with distribution across various international channels.

ALEXANDER'S CAUSE

 
 

THE CHARITY

 

To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground. Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.