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Alexander Wang Poptivism Collaboration with (RED)

 

 
 
 
 
 

50% of every sale goes to (RED)

50% of every sale goes to (RED)

 
 

THE POPTIVIST

Alexander Wang is a New York-based fashion house pushing the boundaries of everyday luxury and reinventing design in today’s tech-focused environment. Wang is renowned for his irreverent approach of perpetually evolving and re-contextualizing the urban uniform. In Fall 2018, Alexander Wang released an evolved logo and brand identity - a strong lowercase sans serif typeface with bold optimism. The Alexander Wang brand is represented globally with distribution across various international channels.

ALEXANDER'S CAUSE

 
 

THE CHARITY

 

To date, (RED)® has generated more than $650 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground. Global Fund grants that (RED)® supports have impacted nearly 180 million people with prevention, treatment, counseling, HIV testing and care services.