(RED), named for the color of emergency, was founded in 2006 by Bono and Bobby Shriver to turn companies into a cavalry to fight the AIDS pandemic. Today, that cavalry is also fighting the COVID pandemic and its devastating impact, answering the need for a truly global response. (RED) teams up with the world’s most iconic brands to develop (RED)-branded products, experiences and services that trigger contributions to the Global Fund to strengthen health systems and fund life-saving programs. To date, (RED) has generated nearly $700 million for the Global Fund, helping more than 220 million people.